Workshops: Session 1B — Welcome to the New Era of the Purpose-Driven Business: Why It Matters and What You Can Do
Charla Vall
The role of business in society is changing. Profits and shareholder value are no longer the be-all-and-end-all. Employees, customers, and investors increasingly expect your company to be making a positive impact on society. In fact, studies show that 93% of employees believe companies must lead with Purpose rather than solely focusing on making money.
This is not a tick-box exercise: becoming a Purpose-driven company takes a lot more than making a charitable donation.
What is this new era and what can you do about it?
What You’ll Learn:
· The trend towards Purpose-driven business and why it matters
· The 4 key benefits of becoming a Purpose-driven company
· How to find your company’s purpose and create a purpose statement
· How to infuse Purpose into your organization’s culture, starting now